New Wide Group - ANTA announced that new brand “AntapluS” for the 10th ANTA brand on 30th July. In addition to ANTA itself, the brands include DESCENTE, FILA, FILA KIDS, KINGKOW, KOLON
Multi-brand Strategy
Unraveling ANTA's decline and rebirth
Economic Watch: Century-old Italy-born brand Fila gains new life in China-Xinhua
Multi-brand Strategy
Anta posts a fifth year of record profits as its multi-brand product portfolio helps it capture rising demand for sportswear | South China Morning Post
Could the “Nike of China” Wreak Havoc on Nike, Adidas, and Under Armour? | The Motley Fool
Series D-3: Anta's acquisition of FILA from BeLLE in 2009 – shiqiv.com
Will Chinese Sportswear Brand Anta's 'Gym Tech' Rebrand Pay Off? | Jing Daily
FAST NEWS: Anta Stumbles in Fourth Quarter - Bamboo Works - Where China Stocks meet global investors
Anta Acquires Fila to Build its Brand | Labbrand
Anta Sports' Q4 Sales Gains Led by Fila, Other Brands | SGB Media Online
Anta: Long-Term Winner In China's Sportswear Market (OTCMKTS:ANPDY) | Seeking Alpha
Economic Watch: Century-old Italy-born brand Fila gains new life in China-Xinhua
Anta Sports Posts Solid 2022 Revenue Growth Despite Fila Brand Dip In China | SGB Media Online
More about Anta - ANTA Sports
Anta Sports - Wikipedia
How Did Anta Manage to Become the Third Largest Sports Brand in the World? - China Marketing Insights
Case Study 2 - Anta | PDF | Brand | Sportswear (Activewear)
Fila Outperforms as Anta Sports Sees Sales Growth in Q4 | BoF
ANTA Sports, Partner Of Descent And Fila In China Delivers Record High Revenue Of RMB16.69 Billion
FILA signs Chinese actress Ma Sichun
Byron Wan on Twitter: "🇨🇳 sportswear group Anta has acquired a few international brands over the years; Fila and Kingkow (kids clothing) are the better known ones. So, be careful with what
Anta Sports and Hyatt plan to open first Fila-branded hotel | News briefs | Sporting Goods Intelligence
Anta to bring the world's first FILA-branded hotel to Shanghai
